What is Marketing?
Marketing can be defined as the management process to identify, anticipate and satisfy customer requirements - profitably.
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You understand the value of marketing but probably you are too busy generating orders and turnover.
You know that marketing analysis will help your business develop but you don't have the time or financial resources at your disposal to do anything about it.
Some branding and personalised, effective promotional collateral would be great if you only knew where to start.
By investing a small amount of time in formulating a business objective, then creating a marketing strategy and a marketing plan, you and your business will become sustainable and profitable. Every business venture needs objectives. It's a bit like a Satnav. If you don't know where you're going, how are you going to get there and how do you know when you've arrived?
The Marketing Mix.
Understanding the seven basic principles of the marketing mix will establish a foundation on which you can build your business and sustain your growth.
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